Friday, July 24, 2015

MARTA partners with Uber

Cliff Shuttle route at the Medlock stop, via Transloc app.
Per WSBTV, MARTA is shaking things up to improve service by:
  • partnering with Uber and 
  • adding free Wi-Fi to ~50 buses
The partnership consists of offering links to Uber directly from MARTA's website (as well as a link to a $20 off coupon for first-time Uber users, promo code = marta). Uber is often characterized as a dreaded competitor by established transportation providers. However, Uber's popularity continues to grow, and it's sMARTA to acknowledge that Uber may be a stepping stone to increased ridership.

To review our Medlock neighborhood's many public transportation connections, see this post.